Living in San Juan Del Sur is very relaxed because it is not a busy city. The town wakes up very early. People are up as early as 4 AM, when the sun has not even come out yet. The people who wake up very early are mostly the locals who open their shops or are heading to the bus station to go wherever they have to go or to send their merchandise somewhere. By 7 AM, you will start seeing the kids going to school and the activity in the town is already full blown. Everybody is up and going.
Pretty much, every house in San Juan Del Sur has a business. It could be a small shop or a restaurant. They sell all kinds of things such as shirts, massage services, surf boards, etc. There are a wide variety of different businesses in San Juan Del Sur and that is what the families pretty much live off.
The people of San Juan Del Sur have a very relaxed working environment. They do not really burn themselves out in order to make a lot of money. They only need enough money to survive and get ahead. So, they open up their businesses at around 7:30 AM, then, at 12 PM, they will close for lunch. They re-open at 2 PM and close again at 4:30 PM. Therefore, if you need to buy something, you should do it within those time periods. That is very typical of small towns all over Nicaragua. Probably, the only place where they do not do that is in Managua.
Expats in San Juan Del Sur live almost the same way as locals. They wake up early and then at around 7 AM, they probably head to the market to buy breakfast or anything they need, then go out to buy things for their house at around 10 AM. Afterwards, they relax, read a book, watch TV and have lunch. In the afternoon, they would probably go to the beach or go to one of the bars and have a beer in front of the beach. At night, they could visit another bar later on or walk around, or go to the port to buy fish for dinner.
During the day, you can check emails, since there is Internet everywhere in San Juan Del Sur. There are also TVs everywhere. San Juan Del Sur is a very laid back town, so living here is very relaxed.